Eine virtuelle Messe oder ein virtuelles Event bezeichnet eine Online-Veranstaltung, bei der Aussteller Ihre Produkte und Dienstleistungen auf einer virtuellen Kommunikations-Plattform zeitlich begrenzt oder dauerhaft im Internet präsentieren. Der Besucher kann sich dabei im Idealfall frei bewegen, mit dem Aussteller über eine Chat-Funktion kommunizieren und Online-Seminare verfolgen.
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